tribE packaging redesign
AGENCY: Synergistic CLIENT: Tribe Visual Strategy, Creative Direction, Art Direction (layout and design in conjunction with design team)
Redesign of Tribe refrigerated hummus and dip products to better connect to the experience of mezze dining. Design visually cues the emotion and experience of exploring and sharing Tribe products.

Final package design - Classic Hummus

Final package design - hummus product line

Early concept visual inspiration - mediterranean tile, patterning, color coding/categorization of flavor cues

Early concept explorations

Phase 1 concept iteration

Phase 2 concept iteration